Louis Vuitton AW14 Campaign

All eyes were on Nicolas Ghesquière for his first ad campaign as creative Director for Louis Vuitton. Not happy with just one photographer to help his creative ideas come to life, Ghesquière called upon fashions top 3 most in demand photographers Annie Leibovitz, Juergen Teller and Bruce Weber. A series of images were created dubbed ‘Series 1’, (implying there’s more to come..) and starred top models/actresses Charlotte Gainsbourg, Liya Kebede, Kirstin Kragh Liljegren, Jean Campbell and Freja Beha Erichsen.

This season Annie Leibovitz, Juergen Teller and Bruce Weber were each given free reign to interpret the brief of “classic beauty meeting creative innovation” in their own way. The results were unique and completely different from each other, yet seemed to carry the same eerie theme obvious in Ghesquière’s debut collection.

When I first laid eyes on the campaign, I was a little confused to see the distinct lack of uniform through the shots, whilst also thinking how refreshing they were from the usual Louis Vuitton campaigns. On second thought however, if I were the new Creative Director of the powerhouse that is Louis Vuitton, why not pull together the best of the best to create that initial impact that all eyes in the industry have been anticipating. Looking forward to following his next steps…