Sunday, 3 August 2014

Mark Sebba, Net-A-Porter, He's the man...


Last week, 7:30am, I was on my way to work and found myself in tears amongst all the other depressed people I was surrounded with on the bus. However, I was far from depressed, in fact my tears were caused by a video posted by Net-A-Porter, my number one brand. 

Mark Sebba, CEO of the Net-A-Porter Group, is retiring after 11 years in service. He first joined Net-A-Porter back in 2003, 3 years after Natalie Massenet founded the site, where he focused his efforts on developing and enhancing the sites global infrastructure. During his time at Net-A-Porter, he saw the launch of The Outnet, Mr Porter and Porter Magazine amongst many other fashionable successes. According to the Business of Fashion, Sebba joined when the company was worth £6 million, and with his help, grew to £120 million in 2009 before luxury conglomerate Richemont acquired the group in 2010.

To celebrate Sebba's retirement, Natalie Massenet didn't organise things by halves... Mark walked into the office on his last day to be greeted by a carnival-like scene, with choir singers singing Aloe Blacc's number one hit single 'The Man', staff members dancing atop tables holding banners with Sebba's face on (dressed to coordinate in black and white of course). As Sebba was lead through the office, samba dancers, acrobats, an entire live choir and a mariachi band appeared, and even included live links to Net offices all over the globe so they could join in on the fun.
Back in 2011, when I was interning for The Outnet, I had the pleasure of attending the groups Summer party, and hearing a speech by Mark himself, describing the enormous success the group had had over the past year. I remember him being truly inspiring and spoke so passionately about the brand and it's incredible on-going success. It's amazing to think what influence the man has had on the world of luxury online retail. 

No wonder they call him the man. 



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