ASOS #ASSEENONME

Today I read that Kim Kardashian is releasing a book of her seflies (god help us). It seems like the #selfie craze that has taken over the world is getting more and more popular by the day. I have already written about a few brands who have seen this craze as an opportunity to create interactive and incredibly successful social media campaigns, and ASOS are another brand that are using a hashtag social media campaign as a way to keep consumers engaged.

#ASSEENONME is a simple but very effective initiative by ASOS that encourages consumers to upload a selfie of them in their latest ASOS purchases to their Instagram account, add the hashtag #ASSEENONME and waaah-lah, you instantly have a global audience. The best photos then get added to a new #ASSEENONME area on the ASOS site. Pretty cool hey. Not only are the best photos added to the site, the photos are then categorised into menswear and womenswear, then sub-divided into product categories. This is a great feature as it makes it easy for consumers to browse specific product easily to find inspiration.  But what is really the cherry on the top of the cake is the clever feature that links consumers photos that appear in the gallery to live product on the site, meaning you can click and buy something there and then if you want to re-create your own version of the selfie. In fact, just in the space of writing this I've seen so many pieces I want to buy...better get my credit card out.

Love this.