This month Victoria Beckham has partnered with The Outnet.com to sell over 600 items from her personal wardrobe. Not only is this amazing in itself, all proceeds from the transactions will go directly to Mothers2Mothers, a charity Victoria holds close to her heart after she embarked on a recent "life changing" trip to South Africa with Anna Wintour and Vogue US. Mothers2Mothers is a fantastic South African based charity that supports, trains and employes mothers who have HIV, and educates them on how to prevent the risk of transmitting the disease to their babies.
With help from her mum and sister, Victoria carefully selected iconic
pieces from her wardrobe – pieces from her days with the Spice
Girls, pieces she has worn out with husband David Beckham, and from parties, awards shows and other events that have been
heavily documented and photographed by the world’s prying press. In addition to the charity sale, 10 of Victoria's most iconic items from her wardrobe will be placed in a special 'Going, Going, Gone' sale. A reverse auction that sees the starting price reduce by a fixed amount every five minutes. All pieces for this project were valued by Christie's, the world's premier auction house.
I think this is a fantastic way for a celebrity to put their fame to good use. Victoria Beckham is an incredibly powerful brand that has a global audience following her every move. This creates a perfect platform to promote such important causes like Mother2Mothers. The Outnet is also the perfect platform for Victoria to launch this project, as the e-commerce site has established itself globally, becoming the leading discount e-tailer in the world, with thousands of women all over the globe visiting the site every day for the latest discounted designer goods. Victoria also sells her sought after Victoria Beckham Ready-to-Wear collection on The Outnet, so has a great relationship with the site.
The exclusive sale runs from the 20th-25th August 2014 at The Outnet.com.
No comments:
Post a Comment