Emma Roberts has collaborated with Jimmy Choo to create an exclusive photo diary that sees the actress personally style a range of shoes from the new AW14 collection with her favourite summer looks. The photo diary was posted on the brands website and social media channels, and accompanied by an in-depth Q+A about her personal style and influences. When you view the images on the brands site, the shoes are of course shoppable there and then- a technique all brands are now adopting when mixing editorial content with product. Before I saw the final images, I imagined the photo diary would consist of more candid, personal photos that saw Emma wearing her new Choo's out and about in different locations, however the final images are actually edited, glossy magazine-style images which I kind of felt slightly disappointed by. With this said, Jimmy Choo is an incredibly sleek, chic and polished brand so I understand that Instagram filtered photos might pose a slightly peculiar image.
I find the idea of celebrity endorsement immensely interesting. Choosing a celebrity that perfectly represents your brand requires a lot of thought and trust. The celebrity is essentially an ambassador for the brand, which means everything they do both in their work life and personal life is associated with the brand.
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